Sports organizations are using a wide array of mobile features such as team and league apps, push notifications, AI-personalized content, live streaming, mobile ticketing, in-seat ordering, and integrated e-commerce to keep fans connected before, during, and after events. The NBA, for example, has rebuilt its app into a mobile experience with AI-powered “NBA Insights,” multiview…

The basketball shoe has been the most impactful mobility technology in the sport because it directly influences how athletes move, jump, and protect their bodies on the court. Early basketball shoes offered little cushioning or support, which left players more prone to injuries and fatigue. Modern designs, however, incorporate advanced foams, carbon-fiber plates, and multidirectional…