Three Point Thoughts

Sports organizations are using a wide array of mobile features such as team and league apps, push notifications, AI-personalized content, live streaming, mobile ticketing, in-seat ordering, and integrated e-commerce to keep fans connected before, during, and after events. The NBA, for example, has rebuilt its app into a mobile experience with AI-powered “NBA Insights,” multiview live streams, and other personalized features that lets fans follow multiple teams, get real-time analytics, and watch games in new formats on phones and AR/VR devices. These mobile tools make the league’s content more accessible, interactive, and tailored to each fan’s preferences.

Soccer clubs are applying those tools in practical ways as well. Manchester United’s official app consolidates content, commerce, and ticketing, and the club supports app-based Apple/Google-Wallet tickets and stadium Wi-Fi to enable smooth contactless entry and in-seat services, leading to a straightforward way to boost spending and reduce friction on matchday. Beyond apps and tickets, teams can further utilize mobility by building geo-targeted offers (such as seat upgrades or concession discounts pushed to fans’ phones) and richer second-screen experiences that turn passive viewers into online communities and new revenue streams.

NBA. (2024, October 9). NBA app launches new features ahead of 2024–25 season. NBA.com. https://www.nba.com/news/nba-app-launches-new-features-ahead-of-2024-25

Manchester United. (2024, August 15). In-app digital ticketing for 2024/25 season. ManUtd.com. https://www.manutd.com/en/tickets-and-hospitality/in-app-digital-ticketing-2024-25